About Us

AI-driven smart data platform for sustainable growth

We help brands, publishers, and sustainability leaders connect with audiences in a way that delivers both business performance and positive environmental impact.

Our AI-powered SMARTDATA platform transforms self-declared customer insights into high-value audience segments — enabling targeted, privacy-safe campaigns that are also carbon-neutral.

Our Vision

We envision a world where every business decision is empowered by deep, customer-centric intelligence. Our mission is to revolutionize how companies interact with and understand their customers, using cutting-edge AI to transform raw data into meaningful insights that drive growth, enhance customer satisfaction, and foster innovation.

Our Story

Tribaldata began with a simple idea: people’s data has value — and that value can be used for good.

We launched the Tribaldata Climate Coaching App, empowering thousands of individuals to:

Measure their carbon footprint
Receive personalised tips to reduce it
Complete surveys and earn points
Plant trees through verified reforestation projects

The app planted over 160,000 trees, engaged users in thousands of sustainability actions, and generated rich, consented insights about consumer preferences. This zero-party data model became the foundation for our B2B solutions today — helping brands, publishers, and organisations reach their audiences with purpose.

Tribaldata team workshop in Madrid 2021 with team members in matching t-shirts

Timeline: How We Got Here

2019

Tribaldata founded with a mission to use data for both business and environmental good.

2020

Launch of the Tribaldata Climate Coaching App on iOS and Android — enabling consumers to track and reduce their carbon footprint, earn rewards, and plant trees.

2021

First partnerships with advertisers, using app-generated insights for privacy-safe, targeted campaigns.

2022

Pivot to B2B focus — applying our zero-party data model to brand and publisher solutions.

2023

Launch of Comunitatgreen GREEN with El Nacional — a co-branded platform engaging readers in sustainability and generating advertiser-ready segments.

2024

Expansion of AI-powered SMARTDATA platform, delivering high-performing, carbon-neutral campaigns for brands and scalable engagement tools for publishers.

Today

Offering three core solutions: Get Consumer Insights, Run Sustainable Ads, and Reduce Your Carbon Footprint for businesses and organisations.

What We Do Now

Brands & Agencies

To run sustainable ad campaigns that are carbon-neutral and privacy-safe.

Publishers & Media Owners

To turn reader engagement into advertiser-ready audience segments — as in our co-branded project Comunitatgreen.com with El Nacional.

Sustainability Teams

To engage audiences in footprint reduction programs that inspire measurable climate action.

Impact at a Glance

500,000+

Self-declared consumer data points collected

160,000+

Trees planted in collaboration with Eden Reforestation Projects

333 tonnes

CO₂ reduced through audience and campaign initiatives

+60%

Higher engagement vs. generic targeting

Founders

Erik Häggblom

Co-Founder & CEO

22 years in digital marketing leadership at major media agencies. President of IAB Spain’s Sustainability in Advertising Commission, the industry trade body in Spain.

Jon Adolfsson

Co-Founder & CTO/CPO

Entrepreneur and tech leader with deep expertise in consumer-centric digital services. Co-founded two startups, worked with brands like Sony, and specialises in building high-performing teams from product discovery to growth.